How to Build a LinkedIn Growth Strategy That Fits Your Capacity with Neal Schaffer

Are you struggling to make LinkedIn work for your podcast and business? Many content creators find LinkedIn to be a daunting platform, often feeling like they are shouting into a professional void or getting bogged down by complex social media algorithms. In this episode of Podcasting Unlocked, Alesia sits down with digital marketing expert Neal Schaffer to craft a LinkedIn strategy that actually drives results. They break down how to align your social media efforts with your personal capacity, which content formats are currently winning on the platform, and how to simplify your podcast promotion using smart content repurposing. This week, episode 272 of Podcasting Unlocked is about how to build a LinkedIn growth strategy that fits your capacity! 

Neal Schaffer is a digital marketing expert, award-winning author, and global keynote speaker with a passion for helping businesses transform their marketing strategies. As the founder of PDCA Social and Fractional CMO, he has guided organizations worldwide in leveraging digital, content, influencer, and social media marketing for real results. Neal hosts the Your Digital Marketing Coach podcast and is the author of six books, including his latest two published in 2024, Digital Threads and Maximizing LinkedIn for Business Growth.

In this episode of Podcasting Unlocked, Neal Schaffer is sharing the importance of leveraging LinkedIn connections and actionable steps you can take right now to balance podcast content and thought leadership on LinkedIn. 

Neal and I also chat about the following: 

• Strategy Based on Capacity: Stop trying to do it all. Learn how to build a LinkedIn presence that fits your actual schedule, focusing on high-impact actions rather than daily volume.
• Leverage LinkedIn Newsletters: Discover why LinkedIn articles and newsletters are currently a gold mine for visibility. Neal explains how these formats can bypass traditional feed throttles and land directly in your followers' notifications.
• Master Content Repurposing: Learn how to take one podcast episode and turn it into multiple LinkedIn posts. From text-based how-to lists to short-form video clips, discover how to keep your show top-of-mind without starting from scratch every time.
• Focus on Brand Messaging: Understand the importance of clear, consistent messaging. Neal discusses how to ensure your LinkedIn profile and posts align perfectly with your podcast’s core mission to attract your ideal target audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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