How to Build a Website That Works (Not Just Looks Pretty): Web Strategy with Jenny Belanger

Is your website working for you — or just sitting there looking cute?

In this episode of Casa De Confidence, host Julie DeLucca-Collins sits down with web designer and branding strategist Jenny Belanger of Jenny B Designs to unpack what it really takes to build a website that attracts your ideal client and turns clicks into conversions.

Whether you’re a coach, consultant, or creative entrepreneur, your website should do more than look good — it should work. Jenny shares practical website design tips for entrepreneurs to improve their online presence, boost trust, and drive real business results.

In This Episode, You’ll Learn:

• Why your website strategy matters more than fancy graphics
• How to design a client-converting homepage
• The power of a clear call to action (and where to put it)
• Whether you should include pricing on your website
• How your Google Business Profile supports your SEO
• The biggest website mistakes new entrepreneurs make
• A simple 5-minute change that can boost conversions instantly
• What your About page should actually say (hint: it’s not all about you)

Need help launching or optimizing your podcast and website together?
Click here to book a strategy call with Julie and get the plan you need to build visibility, grow your audience, and attract aligned clients.

Listen now and learn how to turn your website into your business’s most valuable asset.

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Casa De Confidence is a podcast for women navigating midlife reinvention, entrepreneurship, leadership, and personal growth. Hosted by Julie DeLucca-Collins, the show explores confidence, sustainable business success, visibility, authority building, and aligned growth for women entrepreneurs ready to lead boldly and live intentionally. Through real conversations and practical insights, listeners gain clarity, strengthen confidence, and develop strategies to expand their impact, voice, and opportunities.

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If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you’d be a good fit for one of my coaching programs.

Follow Julie DeLucca-Collins on Instagram at @julie_deluccacollins