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1:24
A lot of entrepreneurs sometimes say, well, you know what, I don't have enough money
1:42
to grow my company, or I don't have enough capital.
1:46
I always believe that it actually, how many of her heard of the saying, it takes money
1:53
And sometimes it does, sometimes it doesn't.
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But from my experience, because when I first started my own business, I had no money.
2:00
It couldn't, I didn't have capital to grow my own business.
2:04
So I thought, well, is that true?
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At first, I believe it was true, but later on in my career, I learned that actually is
2:12
not true, because I believe that if you cannot make money without money, you probably cannot
2:19
make money with money.
2:24
If you cannot make money without money, you probably cannot make money with money.
2:27
Because when you have no money, how many have I had this experience?
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When you were getting started, you had, you know, maybe with strapping and you don't
2:35
know enough capital, but somehow you come up with an idea, you come up with strategies,
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you make things work.
2:40
And that happened and you got some sales, and we had that experience.
2:42
Yeah, because it forces you to be what?
2:45
To be thinking of this box, right?
2:47
So, we beat after me.
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I need a better strategy.
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Again, I don't need money.
2:55
I need a better strategy.
2:57
What's more twice as loud?
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Let me tell a story.
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There was this flower shop owner.
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And Matt, one day, he owns this flower shop in his little town, and it's been doing
3:17
well for a number of years.
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And one day, he got approached by his competitor, an older gentleman.
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Wanted to sell his flower shop to Matt, because he's getting old, you know, and wants to
3:29
retire, travel the world, and Matt said, well, okay, if I buy this flower shop, I would
3:36
be, I would own both flower shop in town, and basically, I'll be monopoly.
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Everybody would be buying from me only.
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Well, how much do you want the flower shop?
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How much are you asking for?
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The older gentleman, the flower shop owner said, well, I want $50,000.
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I don't have $50,000.
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That's my asking price.
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If you want to buy my flower shop, it's $50,000.
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So Matt doesn't have the money, but he said, well, if I want to buy, and he went home, talked
4:05
to the wife, well, you know, can we get line of credit?
4:08
Can we borrow money?
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Because we can double the business if we can just buy this flower shop.
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When we come to a solution, the wife thought it was crazy, and Matt was like, what should
4:23
Then he caught up a brilliant entrepreneur, businessman.
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I'm not saying it's me.
4:36
I said, caught up this brilliant businessman.
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He said, well, Dan, can you loan me $50,000?
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Dan was like, well, why do you need $50,000 for this flower shop in my town?
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I know if I can buy it, I know it's a great location.
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We will corner the market and I can double my business, and it would be great.
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I know it would be great.
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I talked to my wife.
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She doesn't want me to do it, and we can actually mortgage the home.
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I think, but I think it's a great decision.
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Now, Matt doesn't have the money, because he doesn't need the money, he needs a what?
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So, the brilliant businessman said, well, Matt, you don't need money, you need a better
5:27
Dan was like, well, what do you mean by that?
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Ask yourself this question, and you can write this down.
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Who would benefit from this purchase?
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Who would benefit from you actually purchasing this store?
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Who would benefit from this?
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How do you add value?
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How do you add value?
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How do you add what?
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So, let me ask you a question.
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If Matt was going to buy this store, who's going to benefit?
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You have the answer.
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Who's going to be a benefit?
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Yes, the older gentleman.
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He's going to benefit.
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Who else is going to benefit?
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Who is it going to benefit?
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Matt himself, because he's doubled the business, right?
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Maybe the customer, because now they can better run business, better service who knows.
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So, as this businessman is asking about Matt, okay, who would benefit?
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Matt said, well, I guess all these people, not only he asked Matt, well, Matt, let me ask
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you this, how much wholesale business are you putting through your flower shop right
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Well, he said about $125,000 a year.
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That's what I buy from a supplier.
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Okay, do you, how many suppliers do you buy from?
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Not only buy from one.
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So the supply is getting how much business a year?
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Okay, so Matt, you don't need money, you need a, what I want you to do is I want you to
6:54
talk to your supplier.
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I want you to just supply and you would ask them this and you did how you would do the
7:03
You know, we've been doing business for the last 10 years.
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I've always been a very good customer.
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You supply to me your flowers.
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Our customers love them.
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I give you about $125,000 to give a take business a year.
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You know, here's an opportunity.
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Here's what I want to do.
7:20
I don't want to just give you $125,000 a year business.
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I want to give you a quarter million dollars a year in business.
7:26
But in return, what I want to do is I want to sell you the exclusive rights to provide
7:32
for my flower shop for the next five years.
7:35
And in return, I'm all masking is $25,000 from you.
7:39
And I'll give you a quarter million dollars a year worth of business.
7:43
Now, what does the supplier say?
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Like, no brainer, right?
7:47
Two hundred, two hundred twenty five grand, quarter million dollars a year business, no
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Got the 25 grand now, right?
7:56
Goes back to the older gentleman, the old flower shop owner and said, well, you know,
8:03
you were thinking of selling a shop and I want to buy it.
8:07
And you were asking how much, you know, I've been thinking about it instead of giving
8:15
Oh, the older guys think, oh, that guy's going to grind me now.
8:19
It's going to negotiate.
8:20
I don't want to give you $50,000.
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I want to give you $60,000.
8:28
I don't want to give you $50,000.
8:29
I want to give you $60,000.
8:31
Well, what I need is, you see, I've got $25,000 here.
8:36
I've got $25,000, I give you $25,000 right now.
8:39
The rest, can we work out some sort of installment plan?
8:42
Can you give, I'll give you 60 grand if you give me better terms.
8:46
Now think of the 10 grand, you make extra.
8:48
And even if you get the 50 grand, you probably put in the bank and get very little interest
8:52
Right now, 50 grand, you just instantly make 10 grand.
8:55
Now, what is this, how old or flower shop one is going to say?
9:07
How much money, how much of his own money has he used so far?
9:11
25, got the shop, cornered the market, double the business, making more efficient, operate
9:16
better, do better marketing, whatever it might be.
9:18
Double the business now.
9:19
$25,000,000, I could afford it for the monthly payment to the, to the own owner, right?
9:23
Now, let me ask you the question, is this owner happy?
9:30
Is the supplier happy?
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Because you don't need money, you need it better.
9:38
That's what I'm talking about.
9:39
The outside of the box, people's, I don't have money, what are you doing?
9:43
How can you, who would benefit from seeing you succeed, who would benefit from the transaction,
9:48
who would benefit from the deal, and you can leverage other people's time, other people's
9:52
And at the end of the day, what I believe, the difference between a great entrepreneur
9:56
and an average entrepreneur, a great entrepreneur, just knows more ways or have more context
10:01
or have more strategies or thinking outside the box, they know how to leverage.
10:06
If we boil down to one word, it's leverage.
10:09
It's just leverage.
10:10
Other people's money, other people's time, other people's expertise, all of that.
10:14
So take two minutes.
10:16
Discuss what I've just said about, and how you can apply this in your own business.
10:20
I'll just amount the table.
10:22
Ten times your finances.
10:24
Ten times your business.
10:26
Ten times your marketing.
10:28
Ten times your life.
10:30
Hit the subscribe button now.
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Grab the kids at school.
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10:54
But they don't need to know that.
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