How to Create Custom Labels Using Google Merchant Center

Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.

In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.

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0:00 Intro

0:20 Creating Custom Labels Using Google Merchant Center

0:40 What are Custom Labels?

3:41 Setting conditions

8:47 Options to set up feed rules

9:25 Creating custom labels using supplemental feed

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