✅ How to Find Your Niche and Grow as a Coach | Todd Howard’s Framework for Solopreneurs

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Find your niche and finally attract the clients you’re meant to serve with expert insight from niche strategist Todd Howard.

If you're a coach, consultant, or solopreneur struggling to stand out in a saturated market, this episode delivers exactly what you need. Todd explains why most professionals get niching down wrong—and how a truly unique coaching approach can turn confusion into clarity and position you for long-term growth. This isn't about randomly choosing a market; it's about building a business around your strengths, values, and lived experience.

In just 17 minutes, you'll learn:

• What a niche actually is—and why most people look in the wrong place

• Why coaching businesses without a clear niche waste time, money, and energy

• How positioning yourself effectively brings better clients, more clarity, and faster conversions

• Why your experience, especially if you're in your 50s or 60s, is your biggest untapped niche advantage

• Why niche marketing is the most sustainable and affordable way to grow

Todd Howard has helped dozens of professionals stop spinning their wheels and finally create a message, product, and market that align. If you’re searching for how to “find your niche,” this conversation will feel like the missing puzzle piece.

00:00 - Welcome & Todd Howard Intro

01:00 - Why most people can’t find their niche

02:30 - How niching down starts with your unique approach

04:15 - Why picking a market isn’t the same as having a niche

06:00 - Solopreneurs vs Companies: Niching vs Positioning

07:15 - 50-somethings: Why it’s your moment to niche

08:50 - Steve Jobs vs You: Do you need to invent something new?

10:30 - Why niche marketing works and saves money

12:00 - Niche clarity = stronger leadership

13:15 - Will niching change your product or just your messaging?

15:00 - Client success stories

16:30 - Final tips + where to connect with Todd Howard

To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

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