How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :)

Sponsored by Huel - go to https://www.huel.com/deepdive and with your first order you’ll get a free t-shirt and shaker.

Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk.

Sponsored by WeWork - visit https://www.we.co/ali and use the code ‘ALI’ at checkout to redeem 50% off your first booking.

📚Check out my New York Times Bestselling book Feel-Good Productivity!
Amazon
Website

(00:00) Intro 
(01:52) University and your view on education 
(10:29) The power of statistics 
(23:30) You should always ask why 
(25:09) The doorman fallacy 
(28:40) Consumer psychology
(32:33) Why you should dare to be trivial 
(43:19) Building talkability into a product 
(54:48) What got your interested in marketing? 
(01:03:33) How most businesses are optimised
(01:04:06) User imagery vs target audience 
(01:07:00) How you become the perfect brand 
(01:08:33) Evolutionary psychology and products
(01:16:00) The importance of longitudinal questions 
(01:18:16) Why new ideas are slow to take off
(01:20:53) Rebrands and longevity 
(01:30:37) Brands lead to better products
(01:32:24) What don't people like about advertising? 
(01:42:55) Psychological value
(01:48:47) Happiness 
(01:56:44) Book recommendations  

🔗 CONNECT WITH RORY

📕 Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z
🐦 Twitter - https://mobile.twitter.com/rorysutherland
💻 Website - https://www.ogilvy.com/uk/team
👥 Linkedin - https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk

🔗 CONNECT WITH ALI

📲 Join My Telegram Community - https://t.me/+bH5gLHty5kBiOGZk
🎥 YouTube Channel - https://www.youtube.com/c/aliabdaal
🐦 Twitter - https://twitter.com/aliabdaal
📸 Instagram - https://instagram.com/aliabdaal
💻 Website - https://aliabdaal.com
👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/

If you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏

Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor

Check out the episode on the Deep Dive YouTube Channel.

See privacy policy at https://transistor.fm/privacy