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And so I want to talk today about the reality that you don't hire a coach to become men.
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Welcome to This Mother Means Business, the podcast where ambition meets motherhood and
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success has no limits.
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I'm your host, Laura Sinclair, and if you're a mom who's passionate about building your
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own business, you're in the right place.
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Whether you're launching your first startup from your kitchen table, scaling your side hustle
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during nap time, or growing your established business while juggling family life, this
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show celebrates the incredible women who refuse to choose between being an amazing mother
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and a fierce entrepreneur.
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Each week we're diving into real stories, practical strategies, and yes, a little tough love
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when you need it most.
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I'm here to push you past the excuses and give you permission to build your business
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and live your life exactly on your terms.
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Because here's what I know for sure, when a mother means business, extraordinary things
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So let's dive in and get down to it.
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Welcome back to another episode of This Mother Means Business, they want to talk to you
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about something that came up in a conversation that I was having with a prospective client.
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She was sharing with me how she feels so disconnected from her business because she's been
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getting so much advice.
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And in all of that advice, she's actually lost her own ability to think about what she
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wants for her business.
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She's so paralyzed by the reality that she's received all this information, spent a lot
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of money on this information, but doesn't know how to implement it for herself.
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And so I want to ask you something and I want to be really, I want you to be really honest
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with yourself when I ask you.
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When you hired your last coach or maybe the coach you're working with right now, did you
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feel a flutter of relief?
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Maybe you were like, finally, someone who has this all figured out, someone who's going
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to show me exactly what to do.
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I know that feeling.
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I also know what can happen next.
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You follow the formula, you implement the system, you use the scripts and the templates
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in the launch formula that worked so well for her or him or them.
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And something starts to shift, but not in a good way.
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Your email starts to sound a little stiff, your content feels like you were performing
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a version of yourself, and you might even catch yourself saying on things that like
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don't even sound like you.
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And the part that nobody talks about is like, you might be actually getting results from
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You might be coming in, you might revenue might be moving, and I'm paper, it's working,
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but privately, you feel like you've moved into someone else's house.
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And you're trying to make yourself at home in their furniture.
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And so I want to talk today about the reality that you don't hire a coach to become them.
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And I think a lot of people in the business base, and I see this a lot, kind of want their
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clients to become them.
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And I have had coaches that have tried to do this to me.
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I have had been in relationship with coaches where I've tried to become them.
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And I think what I want to really talk about is when we are working with a mentor, right?
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We have to be able to distinguish where their business ends and yours begins.
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And so the thing that I want to offer you and that I really want to sit with is that
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a coaching framework or a way to mentor builds a business is meant to help you see your
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business more clearly.
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It's not a mold that you have to pour yourself into and hope it comes out right.
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And the best coaches that I know, the ones I most respect will tell you this themselves.
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The goal was never for you to build their business.
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The goal was to help you build yours faster with less confusion and fewer expensive mistakes.
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But somewhere in the execution of that, something gets lost.
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And frankly, I think I know what it is.
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And so I think there are things that get confused.
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The two things that really get tangled that I'm seeing,
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when we're learning from somebody that we admire are strategy, right?
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Strategies, the stuff that you can borrow, right?
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Offer structures, launch sequences, pricing logic, fungal architecture.
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They have been tested and they work in many contexts.
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And by all means learn them, use them, adapt them.
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Hey, I need to tell you about something big.
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On April 1st, 2026, this mother means business life is back.
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And this time, it's happening at the Pearl Hotel in Spa in Burlington, Ontario.
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This isn't another networking event.
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It is a room full of women who are building businesses, raising kids,
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and refusing to choose between the two.
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We're talking strategy sessions, powerhouse speakers, meaningful connection,
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and yeah, a little spoiling of you, too,
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because you deserve to go to your business and enjoy yourself while you're at it.
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VIP tickets are pretty much sold out,
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but there are plenty of GA tickets available for you.
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And trust me, there is no better time than right now
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because Pearl Harbor tickets are available.
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If you had to this one, that means business.com, you grab your spot.
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Use code TMABE500 to save $50 on your giant ticket.
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If that was a mouthful, make sure you head to the show notes.
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We'll put it all there so you can grab it.
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This isn't just an event.
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It is truly proof that you can build success your way,
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and I hope to see you there.
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But the second one that I think gets really confused is identity.
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And identity is the stuff that you absolutely cannot borrow.
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Your voice, your values, the particular way
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that you explain a concept that makes it click for your specific audience.
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The things you care about most deeply in your work,
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the way you want your clients to feel,
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the pace and shape of a business that actually fits your life.
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You can borrow strategy all day long.
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Identity has to be yours.
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A strategy is the tool.
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Identity is the hand that holds it.
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And I think this gets so lost in the online space,
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especially where you're dealing with a coach or program
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that's sort of coaching you to do the same thing.
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And personally, I don't coach a lot of other coaches.
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I tend to coach more business owners.
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And by that, I mean not the coaching is out of business,
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but I don't coach a lot of business coaches.
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That's not my model.
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My model is to help service-based business owners
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grow their businesses.
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And one of the things that I always love to talk about
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is that my job is to bring you home to yourself.
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And to bring you back to this conversation
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I was having with this woman, as she was saying,
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I feel like I was told I have to show up on social media
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wearing more makeup and I have to be dressed up
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But I'm a mom that hangs out in her sweatpants all day
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and I'm feeling like I can't even do the thing
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that I basic things that I need to do in my business
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to show up and be successful
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because someone told me that I can't do that.
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And I think that this is the part that I want to name really
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honestly because I think it really matters.
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A lot of the coaching models that are being taught right now,
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the ones that feel so polished and so replicable
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were built by people whose lives
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probably look very different than yours.
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And not better, not worse, just different.
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And some of these frameworks are built before kids
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or built with significant household support
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or built in a season with different constraints,
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different energies, different capacities
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than the one you're in right now.
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It could also just be different likes,
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different personalities, all of those things can show up
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in how our businesses need to look different.
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And when you take a model that was designed for one life
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and try to run it inside a completely different life
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a life with let's say school pickups and sick days
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that can derail entire weeks
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or a mental load that doesn't really clock out
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or seasons that shift every few months.
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Of course, it doesn't fit perfectly.
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Of course, it feels like you're squeezing yourself
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into something that wasn't cut for your shape.
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That doesn't mean the framework is bad.
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It means it was built for a different person.
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And your job, the real work of building your business
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is to take what's useful and make it yours.
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And I think the insight that I want to land most today
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is that trusting your own instincts
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isn't the opposite of good coaching.
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It's actually the point of it.
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The reason you invest in learning from coaches,
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from programs, from communities
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is to develop the capacity to make better decisions
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for your own business.
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Not to outsource your judgment permanently.
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Not to keep asking for permission
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before you do anything differently.
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When your gut says this doesn't feel right,
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that's not resistance, that's not fear,
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that's not you being difficult or ungrateful
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or not a good student, that might just be your instincts.
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Though once you've developed through years
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of running your business knowing your clients,
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living your life, telling you that something is important.
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One of my most important questions that I ask my clients
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is how does that feel for you?
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Because I don't want to give people things
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that they're not going to do.
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And what I want you to hear is that your instincts
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are worth listening to, not instead of your coach
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alongside your coach.
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And if your coach is not willing to listen to your instincts,
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I'm telling you right now you're with the wrong coach.
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So coaching is a conversation.
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It needs to be a conversation, your instincts,
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and what you're learning, and it's not a submission to it.
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And the women that I see that do this best,
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they take a framework, they run it through their own filter,
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they adapt it to their actual life,
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and build something that is recognizably unmistakably theirs.
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And they can kind of get their coaches,
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and they also sound like themselves.
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And so I want to leave you with a reflection.
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It's not a homework assignment.
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It's just something to kind of carry with you.
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And maybe you'll journal about it.
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Maybe it just rides along with you in your next walk.
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Where in your business right now?
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Are you doing something because it genuinely works for you?
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And where are you doing something?
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Because someone told you you should.
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Take your time with that.
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Go through your offers, your schedule, your content strategy,
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your client experience.
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Notice what feels like you.
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And what feels like it was built from your actual values,
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your actual life, and your actual voice.
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And notice what feels like board furniture.
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Not because board is always wrong,
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but because it is worth knowing the difference.
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And the parts that feel like you,
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those are the parts that are worth building from.
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Those are the parts you're inclined to,
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and they listen to you, read your emails,
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and get on a call with you.
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That feeling of building a business
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that sounds like it's owner, it's not a luxury.
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It's your most powerful business asset.
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And I think where the online space has missed the mark,
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where some mentors and coaches miss the mark,
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is in trying to show their way as the only way.
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And that is not the way.
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The way needs to be guiding people home to themselves
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and who it is that they are in the building of the business.
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And so I'd love to know what comes up for you.
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Something landed today,
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if there's a specific part of your business,
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Send me a DM and tell me what it was.
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That conversation is always a very interesting one to me.
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So if you have found yourself in a place
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where you are doing things in your business,
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that really aren't for you, that you borrowed,
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and maybe you're wearing it,
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it's keeping you from showing up
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as the fullest expression of yourself in the work
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I hope that today's episode gave you some inspiration
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I'll talk to you soon.
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Thanks for listening.
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If today's episode gave you the push you needed,
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share it with your friend,
11:13
and don't forget to subscribe
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wherever you listen to podcasts.
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Ready to take this even further?
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Head over to www.thismothermeansbusiness.com
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and become a member.
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You'll get real business growth support
11:24
and build your virtual village
11:25
and entrepreneurial moms walking the same path as you.
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Until next time, keep showing up,
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keep pushing forward and remember
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when this mother means business,
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anything is possible.
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This podcast is produced,
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mixed and edited by Cardinal Studio.
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For more information about how to start your own podcast,
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please visit www.cardmostudio.co
11:49
or email Mike at micactcardmostudio.co.
11:52
You can also find the details in the show notes.