How to Make Money Podcasting in 2025

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Hey Podcasters! When Buzzsprout's podcast producer, Jordan Blair, started Dreamful Bedtime Stories, it was just a creative way to help her kids fall asleep. 

She never expected it to become a podcast with more than 13 million downloads, or that she’d test nearly every monetization strategy along the way.

After six years of experimenting with sponsorships, affiliates, subscriptions, and listener support, she’s learned what actually works (and what doesn’t) when it comes to making money from a podcast.

Here’s a quick look at her biggest lessons:

1. Don’t Monetize Too Soon
Jumping in too early can do more harm than good.

Jordan tried it all, from merch to premium content and even ad reads, but she realized that monetization works best when it enhances your show, not distracts from it.

Start monetizing when it feels like a natural next step, not a side hustle.

2. Start Small With Listener Support
Before chasing big sponsors, start with listener support. It’s an easy way to test interest and build the habit of asking for support from your audience.

If listeners are willing to chip in a few dollars, that’s proof that your content resonates!

3. Choose Partners That Fit
Jordan’s first sponsor was a $300 deal with a small wellness brand.

It wasn’t flashy, but it taught her how to negotiate and partner with brands that actually align with her audience. Which was more valuable long-term.

4. Keep It Transparent
The FTC now requires clear disclosures for sponsorships and affiliate links, which include podcasts!

A quick “This episode is sponsored by…” is all it takes to stay compliant and maintain trust.

There’s no single path to podcast monetization, but there is a smarter one. On the Buzzsprout blog, Jordan breaks down real examples and lessons from six years of testing every major strategy, so you can find what works for your show.

Have a question for Megan? Send a text!

That's all for this week! Thanks for listening & keep podcasting!