How to Maximize Your Investment in Digital Shelf-Edge Technology | 5IM

Grocers are investing heavily in electronic shelf labels, but what happens when the hardware is in place and the software can't keep up with the complexity of grocery pricing? In this edition of 5 Insightful Minutes, Kim Schneider, VP of Sales for Vestcom North America Retail at Avery Dennison, joins Ben Miller and Chris Walton to explain why the key to maximizing shelf-edge technology investments starts with the software behind the labels. Kim breaks down why Vestcom's expertise goes far beyond paper shelf tags, and how its storeLink software acts as a central brain for managing the complex data, pricing rules, promotions, and operational demands of the grocery shelf edge. She explains why going digital doesn't eliminate the challenges of retail execution, especially when grocers are managing a combination of paper and electronic shelf labels, and how intelligent software can help retailers protect their ROI, avoid vendor lock-in, and maintain accurate pricing across every store. Key Topics Covered: • Why electronic shelf labels are only as effective as the software behind them • How Vestcom's 40 years of shelf-edge expertise informs its technology solutions • Why grocery pricing data is so complex • How storeLink manages pricing, promotions, and shelf-edge data • The operational challenges of balancing paper and digital shelf labels • Why going digital doesn't automatically eliminate pricing and execution issues • How software can act as a single source of truth across paper and digital labels • Why hardware-agnostic software helps retailers avoid vendor lock-in • How retailers can protect the ROI of their ESL investments • The hidden operational costs of pricing errors and sync failures • How storeLink proactively identifies data issues, layout errors, and offline tags • Why software should never be an afterthought in an ESL rollout • What grocery CEOs and CIOs should consider before investing in digital shelf labels Read Kim Schneider's article: https://www.linkedin.com/pulse/could-esl-blindspot-sabotage-your-roi-kim-schneider-uaxdc/?trackingId=UdhUmpfGRGlt8s4B9EO%2Frg%3D%3D Music by hooksounds.com Sponsored Content