About this episode
Which is best: using your name or creating a company name for your expertise business (hint: what’s your end game)?
How to deal with an unusual, unpronounceable (to your audience) or too-common name.
Why your company name matters less than you think (but your URL is gold).
Naming your books, products and services and why that’s different than naming your firm.
The non-intuitive question to ask yourself when naming each of your babies.
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Get every episode summarized
Each time The Business of Authority publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Business of Authority
It’s A Wrap
The Business of Authority
April Dunford - Obviously Awesome REPLAY
The Business of Authority
The Passion Economy with Adam Davidson REPLAY
The Business of Authority
In Defense of Repetition
The Business of Authority