
About this episode
Do you know how to pivot?
Talking Points
- Taking a new direction while keeping your core business running well
- Taking a half-pivot
- Tying a new idea with a different message into your core business
- Getting people on your side
- Helping people
- Having confidence in your idea
- Marketing your new idea without losing current clients
- What clients do notice and what they don’t notice
Quotable Quotes
“You don’t want to be locked into your own success. You want to be able to go out and do something different.” –RM
“All you need is like a magnifying glass, focus your energy, and boom! It’s on fire.” –JS
“If you’re helping people, you will make money. It’s like a law, almost.” –JS
“If you’re worried about changing your website without confusing your current clients, remember that unless you’ve got a membership site, your clients aren’t visiting your website.” –RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Get every episode summarized
Each time The Business of Authority publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Business of Authority

It’s A Wrap
The Business of Authority

April Dunford - Obviously Awesome REPLAY
The Business of Authority

The Passion Economy with Adam Davidson REPLAY
The Business of Authority

In Defense of Repetition
The Business of Authority