
About this episode
Many financial planners segment their clients.
Few actually change how they deliver advice.
In this episode of PROpulsion LIVE, we explore the next step in building a modern advisory firm: productising your services.
Segmentation helps you understand your clients.
Productisation helps you run a scalable business.
You will learn how to move from vague promises of “comprehensive advice” to clearly defined service packages with structured delivery, clear outcomes, and pricing that reflects the value of planning.
We cover:
• Why the traditional AUM model is under pressure
• The difference between segmentation and productisation
• How to build clear service tiers based on complexity
• How to turn your advice into repeatable services
• Why CRM workflows are essential to deliver consistent advice
• Practical steps to start productising your firm this month
This episode is part of our 2026 theme: From Knowing to Doing.
Most advisers already know they should segment, specialise, and systemise their work.
The challenge is implementation.
If you want to build a firm that is scalable, profitable, and easier to explain to clients, this conversation will give you a clear starting point.
👍 If you enjoyed this episode:
Like the video, subscribe to the channel, and share it with another adviser who is building their
practice.
Link Galileo Webinar:
🔗 Register - https://bit.ly/3OZcr15
Become a member:
www/propulsion.co.za/community
Get every episode summarized
Each time PROpulsion LIVE publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from PROpulsion LIVE

Building a Financial Planning Practice Around Better Decisions with Gareth Colli...
PROpulsion LIVE

South Africa’s R50.4 Trillion Protection Gap: What Are We Missing? with Prince S...
PROpulsion LIVE

The Future of Financial Planning Starts With What We Do Today with Brendan Dunn
PROpulsion LIVE

The Myth of the Self-Managing Team with Lizanne van Eeden
PROpulsion LIVE