How to Sell Your Podcast for a Profit | Anjel B. Hartwell

Most podcasters never consider selling their show, even when it’s the right next step. But, perhaps, it’s time for you to start exploring selling your podcast! In this episode, Anjel B. Hartwell explains exactly how a podcast is real intellectual property you can package, transfer, and make a win-win for you and the buyer. Get ready to understand the process, protect your value, and make a smart exit when the time is right!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/388

Chapters

00:00 Introduction and Personal Story of Selling a Podcast
01:26 Deciding to Sell and the Power of Creative Assets
02:20 The Importance of Selling Skills in Business
03:19 Introducing the SHELL Framework for Selling
04:15 Step 1: Stand Your Ground and Own Your Value
06:13 Step 2: Hold Space and Be Patient
08:07 Step 3: Educate and Evaluate the Buyer
11:02 Ensuring Fair Value and Love in the Sale
12:27 Love What You Sell and Evolve When Needed
14:19 Let Go and Trust Divine Timing
15:17 Lessons Learned and Final Thoughts

Takeaways

You can sell anything you create, including a podcast.
Standing your ground and owning your value is crucial.
Hold space and be patient during sales conversations.
Evaluate and educate to ensure a good fit.
Love what you sell to transmit positive energy.
Let go and trust divine timing in sales.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/388