How to Stop Sounding Like Every Other School with Kristian Golick

In this episode of Transformative Principal, host Jethro Jones interviews Kristian Golick, founder of EduCreative, about how schools can stand out by uncovering and communicating their unique culture and emotional truth. They discuss the importance of storytelling in school marketing, the process of identifying a school's key differentiator, and how a clear, emotionally resonant message attracts both families and staff who are the right fit. Kristian shares insights on the value of external perspective, the impact of belonging and engagement on students, and practical steps for principals to start collecting stories that define their school’s identity. The episode emphasizes that when a school’s message is clear and authentic, it fosters community, increases enrollment, and creates a virtuous cycle of pride and participation among students, staff, and families.

• Culture is just another word for reputation
• How do you figure out what the key differentiator of your school. 
• Tell me a time when you were so proud to work at your school.
• Emotions and key ideas
• Kids will love school - Why?
• Your school is creating a sense of belonging in your students and families. 
• Where kids want to congregate, rather than have to congregate. 
• How having a good vision for your school helps recruit teachers
• It can be hard to see what is good in your school when you’re in the thick of it
• Anything created is a representation of your school’s experience. 
• How to be a transformative principal? What’s an amazing thing that happened this week?

About Kristian Golick

At EduCreative, we help schools stop sounding like everyone else. Most schools talk about programs and preparation—but parents don’t choose schools based on that. They choose based on connection. We uncover the emotional truth behind what makes your school different, and turn that into strategic, story-driven video content, that resonates with the right families. Because when your message is clear and your story connects, enrollment follows.

Learn more about today's sponsors, Playworks, IXL, and Renaissance Learning:

As a global leader in education technology operating in more than 110 countries, Renaissance is committed to providing educators with insights and resources to accelerate growth and help all students build a strong foundation for success. We believe that technology can unlock a more effective learning experience, ensure that students get the personalized teaching they need to thrive, and help educators and administrators to truly, fully, See Every Student. Learn more at renaissance.com.

We’re proud to be sponsored by Playworks, a 501(c)3 nonprofit organization with evidence-based practices that help schools improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play.

If you’re a school or district leader struggling with the challenge of chronic absenteeism, as so many are across the U.S., you may not realize that structured recess is a research-backed approach to keep kids in school. In fact, a UC Berkeley study of Title I schools found that those partnering with Playworks had significantly lower chronic absenteeism rates. Further, Mathematica research demonstrated that Playworks schools spent 27% less time transitioning from recess back to learning, saving teachers valuable instructional time. 

These results are possible for your students, too. Learn how Playworks can help you improve student-educator relationships, belonging, and attendance by signing up for a quick no-obligation conversation.

We’re also thrilled to be sponsored by IXL. 

IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:

• Simplify and streamline technology
• Save teachers’ time
• Reliably meet Tier 1 standards
• Improve student performance on state assessments

🚀 Ready to see why leading districts trust IXL for their educational needs? Visit IXL.com/BE today to learn more about how IXL can elevate your school or district.