How to use strategy to boost creativity with Nahum Hendricks

In this episode of The Craft, Shorthand’s Rachel Westbury welcomes Nahum Hendricks, Creative Director and Production Manager at Seven West MINT. 

Nahum shares how his agency embraced creative operations to produce high-quality campaigns in less time. 

As Nahum says, “This concept of creative ops is a really exciting venture, for any industry. We're appreciating structure and its importance, but doing it in an intuitive way that doesn't stamp out creativity or make you seek to create uniformity per se — it seeks to create consistency and maximise creative potential.”

Listen as Nahum and Rachel talk about strategy as a creative act, the importance of leading upwards, and how to use creative operations to manage teams — without micromanaging them.

Guest-at-a-Glance

• Name: Nahum Hendricks
• What he does: He's the Creative Director and Production Manager at Seven West MINT.
• Company: Seven West MINT
• Noteworthy: Nahum leads the team responsible for the creative production of branded content for Seven West Media WA's commercial partners. He handles everything — from pitch to publication, and ideas to invoices.
• Where to find Nahum: LinkedIn