How Tommy Stalknecht launched Single, the direct-to-fan platform for Shopify

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.

In this episode host Adam Wakeling speaks with Tommy Stalknecht, co-founder and CEO of Single, the direct-to-fan platform for Shopify.

Since its inception in 2018, Single has transformed the way artists engage with their audiences by empowering them to sell music, merch, video and memberships directly to fans. Under Tommy's leadership, Single has facilitated the sale of over 5 million digital albums, reported 16 million albums to Billboard, and hosted livestream events for millions of viewers worldwide.

To learn more about Single, visit: https://www.single.xyz

Chapters:

00:00 Preview
00:45 Intro
01:07 Tommy's LinkedIn post
02:14 Single's origin story
10:52 The MVP of Single
13:00 Validating the MVP
14:53 Analytics feature development
16:38 Live-streaming integration
20:00 Single's org structure
21:08 Being a hands-on founder
22:26 NFT feature introduction
26:42 Are NFTs dead?
28:42 Patreon competitor
31:40 Tommy's product vision
33:30 Single's approach to product development
35:46 How Tommy prioritises
37:58 Tommy's lessons for new founders
42:30 Getting close to customers
43:40 Outro

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