Loading...
Loading...

Tommy Linstroth, founder of Green Badger, shares his journey of starting a SaaS platform for automating green construction compliance. He discusses his background in sustainability and real estate development, as well as his transition from consulting to technology.
He concludes with advice for SAS companies and the value of content marketing and customer education.
Takeaways
Chapters 00:00 Introduction and Technical Difficulties 02:10 Background and Starting Green Badger 03:46 Entrepreneurial Spirit and Starting a Consulting Firm 04:40 Transitioning to a Software Company 06:31 Challenges and Successes in Consulting 08:13 Hiring and Outsourcing 09:36 The Importance of Wireframing and Prototyping 11:05 Sales and Marketing Strategies 12:23 Challenges of Changing the Status Quo 13:14 Pricing and Customer Acquisition 14:48 Customer Onboarding and Retention 16:09 Expanding Product Offerings 20:38 Lessons Learned and Advice for SAS Companies 23:14 Content Marketing and Customer Education 24:54 Future Goals and Dominating the Market 26:02 Growth and Delegating Responsibilities 27:05 Conclusion and Contact Information
Links
No transcript available for this episode.