“I’m just…”: the language that shrinks how we show up

“I’m just…”

It’s a phrase that shows up in many workplaces — often without much thought.

But this seemingly small piece of language can have a significant impact.

In this Quick Spoon, Ross explores how the word “just” can subtly shape behaviour, influencing how people contribute, communicate, and see their own value at work.

When people describe themselves as “just” something, they can unintentionally minimise their role — speaking up less, holding back ideas, and second guessing their contribution.

Over time, these small patterns can reinforce limiting beliefs about what someone is capable of.

But the reality is:

Everyone is already influencing something.

Everyone is already shaping the culture around them.

What This Episode Explores

• The hidden impact of the phrase “I’m just…”
• How language shapes behaviour at work
• Why people may undervalue their contribution
• The link between identity and action
• A simple reflection to build awareness

Key Idea

The language we use about ourselves can shape how we show up — often without us realising.

Reflection

Where are you saying “I’m just…”?

For those of you who are new to People Soup - welcome - it's great to have you here - I aim to provide you with ingredients for a better work life from behavioural science and beyond. For those of you who are regular P Soupers - thanks for tuning in - we love it that you're part of our community.

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