“If We Bet the House on Women, That Could Be a Game Changer.” Allyson Felix | The Playbook

On this episode of The Playbook, Olympic legend and women’s sports trailblazer Allyson Felix joins Cosette Chaput, CEO and co-founder of Always Alpha, to talk about why they launched the first talent management firm focused entirely on women’s sports. Allyson opens up about what it takes to come back to the sport with LA 2028 on the horizon, what motivates her at this stage of her career, and why she believes there is still so much opportunity to change the way women athletes are represented. Plus, Allyson and Cosette take us inside the creation of Always Alpha, the outdated models they wanted to challenge, and their vision for an agency built around the whole female athlete — not just what she does on the field. This episode is presented by Justworks. Chapters 00:00 Intro 01:20 Building the First Agency Focused on Women Athletes 09:38 How Always Alpha Is Changing Athlete Representation 17:17 What Brands Get Wrong About Women’s Sports 25:35 The Pressure on Women Athletes to Build a Brand 30:56 Allyson Felix’s Comeback for LA 2028 Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?