Influence: Change Behavior Without Resistance With This Identity-Driven INFLUENCE Framework [SOLO SESH]

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary. He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead. Howie provides a three-step framework that  will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence. Episode Breakdown: 02:47 The Texan anti-littering campaign that changed the game 04:00 Why this strategic influence technique is so powerful  05:04 Step 1: Find and align with their values 07:10 Step 2: Use identity-based language 08:18 Step 3:  Start with a proof move 09:25 What identity-driven influence does From Me: Website LinkedIn Instagram Legendary Quotes: “ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan “ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan “ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie Chan It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.