Inside MCP: How AI Agents Are Learning to Talk to Each Other

Andy Maskin, Director of AI Creative Technology at Publicis Sapient, explains why brands are shifting from SEO to "AI visibility," where success is no longer about ranking on search engines but instead showing up in tools like ChatGPT. He also explains how agentic AI fails without clean data and modernized systems.

• How MCP (Model Context Protocol) enables AI agents to communicate and coordinate tasks using natural language across systems

• Why the most transformative AI use cases won't come from prototypes, and how technical debt is a hidden blocker

• Ways AI is pushing companies to rethink customer experience, such as eliminating friction from chatbots

• Examples of AI transformation features from companies layering agentic systems on top of legacy infrastructure and unclean data

Guest Bio:
Andy Maskin is Director of AI Creative Technology at Publicis Sapient. He's a Generative AI SME in both theory and practice, with a current focus on agentic marketing applications. Across his career he's focused on the way technology is impacting consumer trends, and has led and built innovation labs. Andy's thought leadership has been published in major trade publications.

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The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

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