Inside Srixon: How Golf Clubs Are Really Made (With European Product Manager Joe Miller)

📲 Follow along on Instagram: @linkedbygolf2024What actually makes a golf club feel right? And how much of what golfers believe about equipment is… wrong?

In this episode of Linked By Golf, I sit down with Joe Miller, European Product Manager at Srixon, inside their European custom build facility to go deep into the history, science, and craftsmanship behind modern golf clubs.

From the earliest wooden clubs in Scotland to today’s precision-built equipment, Joe breaks down what’s really changed—and what surprisingly hasn’t.

We also get a rare behind-the-scenes look at how custom clubs are built, why “standard spec” doesn’t exist, and what everyday golfers can learn from how tour players actually think about their equipment.

If you’ve ever wondered whether your clubs are holding you back—or what actually matters when getting fitted—this is essential listening.

• The true origins of golf clubs (and why Scotland still matters)
• The biggest innovations in golf equipment history (steel, graphite, titanium)
• Why feel hasn’t changed as much as you think
• The real meaning of quality inside a Japanese brand like Srixon
• Why cutting the shaft is the most critical step in club building
• The biggest myth in golf: “standard spec”
• Why tour players treat clubs like tools—not trophies
• What actually changes when you get properly fitted
• How much influence tour players really have on your bag
• Why most golf clubs are still built by hand, not robots

• There is no such thing as a “standard” golf club—specs vary massively between brands.
• The smallest build errors (like shaft length) can completely change performance.
• Tour players prioritise function over looks, unlike most amateurs.
• Getting fitted correctly impacts confidence before you even swing.
• Despite modern tech, golf equipment is still heavily influenced by tradition and perception.

“There is no standard. It’s like asking for a standard pair of trousers.”

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