Inside WWE's storytelling machine | Paul "Triple H" Levesque

From his electrifying entrances as a professional wrestler to his current work as WWE's chief content officer, Paul "Triple H" Levesque knows how to entertain a crowd. In this conversation with TEDSports co-chair Patrick Talty, Levesque pulls back the curtain on WWE's approach to storytelling, gives a peek at what's coming next and explains why pro wrestling belongs in the same conversation as the world's biggest sports.

Learn more about our flagship conference happening this April at attend.ted.com/podcast

Hosted on Acast. See acast.com/privacy for more information.