International SEO: best practices with Julia-Carolin Zeng (NEWBIE)

Taking your brand global

While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases.

And even if we're not directly targeting other countries, of course it's likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international.

But if you're looking to create an international website, what do you need to consider?

 

In this episode we'll focus on the three big tasks:

1. International-friendly URLS - or country targeting

2. Language tags - language targeting

3. Ranking in the different countries.

As well as discussing a bundle of other tips and tactics.

So, if you're ready to take your brand global, this is the episode for you.

Tune in to learn:

• How to choose an internationally-friendly brand name

• Which is best moving from local to global: Top level domains, sub domains or subdirectories

• How to avoid duplicate content issues across multiple sites

• Best practices for language targeting. 

• What to consider across different cultures when writing content

• Best ways to handle keyword research and backlinks for international variations of your site

• Top tips for using Google Analytics and Google search console

• How important it is to host your international sites on a local hosting site

Useful Resources:

• The Guide to International SEO - Just getting acquainted with international SEO? Start here.

• The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO.

• International SEO – Google Technical Support

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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