INTERVIEW: Make Money by Sustaining Growth Through Innovation | Lorraine Marchand

This week, Travis sits down with Lorraine Marchand, acclaimed consultant, author, educator, and innovation leader. Lorraine has spent her career shaping how organizations—from startups to Fortune 500 companies—approach problem solving and sustained growth. She’s co-author of No Fear, No Failure: Five Principles for Sustaining Growth Through Innovation and brings decades of experience from roles at Bristol Myers Squibb, IBM, and on advisory boards for Johnson & Johnson and Hewlett Packard. On this episode we talk about: How Lorraine’s father sparked her curiosity and entrepreneurial spirit at age 12 The invention of the “Sugar Cube” and her first lesson in innovation and royalties The difference between convergent and divergent problem solving Why fear of failure cripples innovation—and how to overcome it How Lorraine’s new book helps leaders build a culture that encourages experimentation Top 3 Takeaways Curiosity and problem solving can be taught early—and they’re the foundation of building wealth and innovation. The biggest barrier to innovation isn’t lack of ideas; it’s fear of failure and organizational rigidity. Success comes from reframing failure as learning, taking consistent risks, and staying commercially focused on solving real customer problems. Notable Quotes “Parents have a powerful role in cultivating curiosity and developing future innovators—don’t take it lightly.” “The only problems worth solving are the ones customers will pay you to fix.” “Fear of failure stops innovation before it starts. Reframe it as learning, and you’ll open up entirely new possibilities.” Connect with Lorraine Marchand: LinkedIn: Lorraine Marchand on LinkedIn Website: lorrainemarchand.com Book: No Fear, No Failure – available for preorder on Amazon, Barnes & Noble, and Bookshop.org  Travis Makes Money is made possible by High Level – the all-in-one sales & marketing platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices