About this episode
In this Marketing Over Coffee:
A Special Interview with David Meerman Scott!
Show length 32:23
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01:26 Real Time Marketing and PR
04:01 How do large corporations get to real time? Social media is holding you back.
08:22 Marketing Lessons of the Grateful Dead
11:50 Using the Music Industry as a bellweather, Bob Lefsetz
14:56 Other things on the required reading list: The Week, Boston Globe, editors, getting tired of beating Weiner
18:18 Speaking globally
21:04 What's new - 3rd Edition of New Rules of Marketing and PR
22:48 Changes in the Publishing World, Ladder approach to content
26:29 Marketing Strategy Planning Template
27:06 On Writing
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
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