Is "Digital Hygiene" Killing Your Valuation? Why Your Biggest Exit Risk Isn't Your P&L with Paige Wiese

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- Are your digital assets a ticking time bomb for your business valuation? In this tactical episode of The Exit, host Steve McGarry sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to unpack the often-overlooked world of digital asset management in M&A. Paige shares her journey from architecture to becoming a digital asset expert, revealing how "poor hygiene" around domain names, license keys, and social media logins can derail a deal or provide buyers with unwanted leverage during negotiations. Whether you are a referral-based business or a personal brand, this episode provides a roadmap for documenting your digital footprint to ensure a smooth, high-value transition. What You’ll LearnBeyond Crypto: Beyond Crypto: Why digital assets actually refer to the 300+ data points, from hosting and domain names to email addresses and plugin license keys, that keep your company operating online. The Valuation Killer: How inaccessible accounts and missing documentation can lead to reduced valuations and "deal friction" during due diligence. The "Vendor Trap": Why you must read your contracts to ensure you, not your agency, actually own your website, content, and SEO rank. Decoupling the Founder: The 3-year strategy for shifting authority from a personal brand to a company brand to increase business transferability. Ownership Mapping: Why password managers aren't enough, especially when 2FA is tied to a former employee's phone, and how to effectively prepare your assets for a hand-off. -- Paige Wiese is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. With 16 years of industry experience, Paige has seen companies and CEOs struggle to manage and maintain their assets through growth or transition. She has recently developed a proprietary digital asset management service to track and protect companies’ over 200 data points. Paige is a dedicated speaker and mentor on the topics of brand protection and business growth. LinkedIn - https://www.linkedin.com/in/paigewiese/ Website - https://www.treeringdigital.com/theexit -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/