Is Google Price-Fixing?

Is Google price-fixing? Does Google’s algorithm control your ad spend?

Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!

Key insights include:

- How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition

- Why manual bidding could potentially unlock better performance and reach

- How Google determines when and how to bid based on advertisers' goals and targets

- The surprising reason behind dwindling in-app performance

- How to potentially bring RLSA back into play for improved results

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