Is Launching a Podcast Right for You?

A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. Before you decide to start a podcast, there are a few things you need to consider. This week, episode 38 of Listeners to Leads is about what to consider before you launch a show! 

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In this episode of Listeners to Leads, I’m sharing the importance of understanding your own capacity and your audience's needs and actionable steps you can take right now to determine if starting a podcast is the right move for you and your business. 

Things I suggest you consider before launching a podcast: 

• The importance of understanding that podcasting is a long game, so having an established audience already is important.
• How to determine what that audience needs, and the importance of understanding that need so you can fill it with your content. See links below for other podcast episodes to help with this!
• Understanding the conversations you would like to include in your show if you were to have one, and why you need established content buckets.
• The biggest thing people get stuck on when it comes to determining if you should start a podcast, and why it’s one of the most important decision-making tasks.

Supplemental episodes can be found at the bottom of these show notes. Through this episode, you will determine the four biggest things to know about yourself and your platforms before starting a podcast. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

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Episodes mentioned: 

The Importance of Podcast Market Research and How to do it

How to Create a Podcast Launch Plan

Plan out the First (or Next) 10 Episodes of your Podcast

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