Is the CPM Model in Podcasting Really Sustainable?
About this episode
In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."
Join us as we dive deep into this topic with two podcasting pros.
Plus, Stupid Stuff in Podcasting and The Flattering Ram!
Co-hosts, ( ) and Gareth Davies(@garethsounds on X) .
Links to interesting things from this episode
- Kathy Doyle | LinkedIn
- Independent Podcast Awards 2024
- Quill Podcast Agency | High-Quality Corporate Podcast Production
- CoHost | Podcast Analytics and Audience Insights
- Podcast Production Services | Lower Street
- The world's most influential branded podcasts - Pacific Content
- Alex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / X
- Podcast Advertising Rates [2024] | Ad Results Media
- Audioboom sees revenue growth
- Why our system for valuing podcasts is broken - Current
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
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