Is the CPM Model in Podcasting Really Sustainable?

In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."

Join us as we dive deep into this topic with two podcasting pros.

Plus, Stupid Stuff in Podcasting and The Flattering Ram!

Co-hosts, ( ) and Gareth Davies(@garethsounds on X) .

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Is the CPM Model in Podcasting Really Sustainable?

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