Jason Keath Pleads The Case for More Bad Ideas!

In this Marketing Over Coffee:
Author Jason Keath talks with us about his new book on how to get more effective in being creative!

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Why is one of the best known social media strategists writing a book on creativity?

How to be more creative is not part of the standard academic tracks for artists, this is a huge gap.

Where did brainstorming come from?

Using interventions to make creativity an active process, not passive.

Happy collisions - when your expertise brushes up against life. This explains the power of cities.

8:36 - 10:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Categories of constraints

Michelangelo pushing through constraints to sculpt David

Incubation and incubation are critical

Group to solo ideation and back

MacGyvering it

MurderBot

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