Jasper.ai: The AI App That Writes in Your Brand Voice So You Can Generate Content Faster

Welcome back to the Productivity Podcast where I give you a daily productivity tip so

you can get the most out of your time, your talent, and your ideas.

I'm your host Brandon White, here we go.

You do a write-up for your product launch, it's your voice, it sounds good.

You hand the same write-up to an AI tool and it comes back with.

We're excited to announce, blah blah blah, stiff, corporate, sounds like every other

brand out there written by AI following a typical template format.

This is a problem because it's supposed to sound like you and it's supposed to be faster

because it's AI.

Today we're covering what brand voice training means inside of jasper.ai.

What the research says about why voice consistency matters and the three practical steps to get

jasper sounding just like you instead of sounding like every other AI output in your industry.

One voice is the distinct personality your business uses every time it communicates.

The words you choose, the tone, the rhythm.

It's the difference between, let's connect and reach out at your convenience.

One sounds like a person, the other sounds like an out-of-office reply.

Your brand voice is one of the most valuable things you've built and it's one of the easiest

things to accidentally blow up when you start scaling content with AI.

This per AI build a feature specifically for this called brand voice and it lives inside

what they call jasper.aiq.

Here's how it works.

You upload examples of your best existing content, blog posts, website copy, emails, whatever

sounds the most like you.

Jasper reads it, analyzes the patterns and generates a description of your voice, your tone,

your style, your tendencies.

From there you can refine it, you can add or remove sample excerpts and save it or add

new things.

Every piece of content you generate after that pulls from that voice profile, so instead

of getting generic output, you get something that sounds like your brand wrote it.

So does all of this be consistent with your brand voice really move the needle?

Turns out it does.

A 2018 study published in the Journal of Interactive Marketing titled, Watch Your Tone.

How a brand's tone of voice on social media influences customers' responses, ran four

separate online studies testing how tone of voice affects purchase intent.

The finding, a human personalized brand voice, the kind that feels close and natural rather

than distant and corporate, meaningfully increased purchase intentions.

Customers exposed to a warmer, more human tone responded with higher confidence and more

engagement towards a brand.

This isn't a style preference, it's a business lover.

So here are three steps to make Jasper sound just like you.

Step one, feed it your best stuff.

Jasper lets you upload up to eight examples of text, files, or URLs.

Don't grab whatever's easiest, pull the pieces you're most proud of, the email that

got replies, the post people shared, the web copy that converted, the better the input,

the better the voice profile, remember, garbage in, garbage out.

Step two, refine the excerpts, don't just accept the defaults.

After Jasper analyzes your content, it pulls sample excerpts, it thinks captures your voice,

review those carefully, some may feel right, others won't.

Add the ones that fit, cut the ones that don't.

This is where most people get lazy and then wonder why the outputs still feel off.

Fifteen minutes here saves hours of editing later, and that time compounds fast when

you're putting out content every week.

Step three, test with content you can compare side by side.

Jasper shows you two versions of generated content.

One with your brand voice applied, one without, read both out loud.

If you can't hear the difference, go back and sharpen your voice profile.

If one version clearly sounds like you and the other doesn't, you're right on track.

Join your AI like you train a new writer.

Show it what great looks like.

In a pro tip, after you do an edit on the final edit that it gave you, give it back to

the AI and tell it to compare the last draft you got to what you did and log it to memory.

This should help it learn and dial in your voice even more for future content.

Pull your best pieces of content and feed it into Jasper today, then give it 20 minutes.

Don't be surprised at how close it gets and how much more effective it makes producing

content for you.

You're move.

Thanks so much for listening to the Productivity podcast.

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We'll see you in the next episode.