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Welcome back to the Productivity Podcast where I give you a daily productivity tip so
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you can get the most out of your time, your talent, and your ideas.
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I'm your host Brandon White, here we go.
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You do a write-up for your product launch, it's your voice, it sounds good.
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You hand the same write-up to an AI tool and it comes back with.
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We're excited to announce, blah blah blah, stiff, corporate, sounds like every other
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brand out there written by AI following a typical template format.
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This is a problem because it's supposed to sound like you and it's supposed to be faster
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Today we're covering what brand voice training means inside of jasper.ai.
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What the research says about why voice consistency matters and the three practical steps to get
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jasper sounding just like you instead of sounding like every other AI output in your industry.
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One voice is the distinct personality your business uses every time it communicates.
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The words you choose, the tone, the rhythm.
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It's the difference between, let's connect and reach out at your convenience.
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One sounds like a person, the other sounds like an out-of-office reply.
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Your brand voice is one of the most valuable things you've built and it's one of the easiest
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things to accidentally blow up when you start scaling content with AI.
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This per AI build a feature specifically for this called brand voice and it lives inside
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what they call jasper.aiq.
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Here's how it works.
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You upload examples of your best existing content, blog posts, website copy, emails, whatever
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sounds the most like you.
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Jasper reads it, analyzes the patterns and generates a description of your voice, your tone,
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your style, your tendencies.
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From there you can refine it, you can add or remove sample excerpts and save it or add
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Every piece of content you generate after that pulls from that voice profile, so instead
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of getting generic output, you get something that sounds like your brand wrote it.
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So does all of this be consistent with your brand voice really move the needle?
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A 2018 study published in the Journal of Interactive Marketing titled, Watch Your Tone.
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How a brand's tone of voice on social media influences customers' responses, ran four
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separate online studies testing how tone of voice affects purchase intent.
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The finding, a human personalized brand voice, the kind that feels close and natural rather
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than distant and corporate, meaningfully increased purchase intentions.
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Customers exposed to a warmer, more human tone responded with higher confidence and more
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engagement towards a brand.
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This isn't a style preference, it's a business lover.
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So here are three steps to make Jasper sound just like you.
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Step one, feed it your best stuff.
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Jasper lets you upload up to eight examples of text, files, or URLs.
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Don't grab whatever's easiest, pull the pieces you're most proud of, the email that
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got replies, the post people shared, the web copy that converted, the better the input,
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the better the voice profile, remember, garbage in, garbage out.
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Step two, refine the excerpts, don't just accept the defaults.
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After Jasper analyzes your content, it pulls sample excerpts, it thinks captures your voice,
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review those carefully, some may feel right, others won't.
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Add the ones that fit, cut the ones that don't.
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This is where most people get lazy and then wonder why the outputs still feel off.
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Fifteen minutes here saves hours of editing later, and that time compounds fast when
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you're putting out content every week.
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Step three, test with content you can compare side by side.
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Jasper shows you two versions of generated content.
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One with your brand voice applied, one without, read both out loud.
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If you can't hear the difference, go back and sharpen your voice profile.
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If one version clearly sounds like you and the other doesn't, you're right on track.
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Join your AI like you train a new writer.
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Show it what great looks like.
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In a pro tip, after you do an edit on the final edit that it gave you, give it back to
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the AI and tell it to compare the last draft you got to what you did and log it to memory.
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This should help it learn and dial in your voice even more for future content.
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Pull your best pieces of content and feed it into Jasper today, then give it 20 minutes.
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Don't be surprised at how close it gets and how much more effective it makes producing
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Thanks so much for listening to the Productivity podcast.
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Please remember to hit the follow button in your podcast player so you never miss the show.
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We'll see you in the next episode.