Jeff Umbro on The Secret to Great Podcast Marketing and Creating Hit Shows

Today, it's my pleasure to welcome Jeff Umbro to the show. Jeff is the CEO of The Podglomerate, and helps brands and independent podcasters foster their ideas through conception, development, production, and distribution. This includes monetization through ad sales, premium content, and live events. 

Jeff's most recent project saw him as the Executive Producer of Missing Pages, a Podglomerate original that used a host of marketing tactics and initiatives to take it from launch to a hugely successful project. 

We'll be chatting about that and more in this episode, including:

• how his background at a book company prepared him for the podcasting space
• why the best podcast ideas can come from secondary topics
• how holistic marketing remains key
• the recent pushback on buying downloads on mobile games

Connect with Jeff and The Podglomerate:

• The Podglomerate
• Email
• Jeff on Twitter

Mentioned in this episode:

• The Podcasting State Of the Union

Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.

Contact me: [email protected]

Products I use for Pod Chat

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

My equipment:

• Shure SM7B dynamic mic
• Motu M2 Audio Interface
• Sony MDR-7506 Studio Monitor Headphones
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm
• Aweber email marketing
• Boomcaster remote interviewing
• Poddin transcripts
• Reel.so audiogram creator

Mentioned in this episode:

Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!

Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!

Review the show

Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

Get your daily podcasting newsletter with Podnews

Pod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at podnews.net. From jobs across the industry to events and conferences, you'll find the latest podcasting info in the daily newsletter. You can add podnews.net to your daily briefing on your smart speaker too - just search for it in your smart speaker app.

Visit Podnews

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp