JF 3988: $13M Turnarounds, Staff Culture, and 20%+ Margins in Assisted Living ft. Justin Burke

On this episode of Best Ever CRE, Joe Cornwell interviews Justin Burke, managing partner of VitaCare Living, about building a profitable assisted living business rooted in culture, leadership, and long-term demographic trends. Justin shares how he transitioned from coaching college football to running a 24-property senior care operation by focusing on operational excellence, staff alignment, and resident care. He breaks down the economics of a real assisted living deal, explains the challenges and rewards of operating in this asset class, and outlines how to underwrite these deals differently than traditional multifamily. The conversation also dives deep into leadership strategy, hiring philosophy, and why culture is the make-or-break factor in this high-touch business. Justin Burke Current Role: Managing Partner at VitaCare Living Based in: Minnesota & Wisconsin Say hi to them at: [email protected] | LinkedIn Visit investwithsunrise.com to learn more about investment opportunities. Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices