Jim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AI

This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider these highlights from Professor Lecinski's curriculum vitae:

• Studied German and Government at Notre Dame, MBA from Illinois.
• Teaches seminars and blogs about Jazz for newcomers.
• Has written for The Journal of the International Association of Jazz Record Collectors.
• Twelve years at Google, left as a VP.
• Literally wrote the book on marketing and AI, back in 2021 before it was the “in thing.”
• Awarded Professor of the Year at Northwestern Kellogg in 2022.

It's a double-Jim conversation, as the two dive into the hottest topic in marketing...AI.

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Learn more about AI:

Marketing AI Institute: https://www.marketingaiinstitute.com/

Andrew Ng's Courses on Coursera: https://www.coursera.org/instructor/andrewng

Keynotes to Watch:

Agentforce Keynote: Build the Future with AI Agents: https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e27

Google Cloud CEO Thomas Kurian'a Keynote: https://cloud.withgoogle.com/next

And pickup Jim and Raj Venkatesan's book - The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing: https://a.co/d/9osop0B

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