Jon Ostenson on the Challenges of Investing at the Franchise Level

Today’s Guest

Today we welcome Jon Ostenson CEO of FranBridge Consulting & Capital (FBC). As the former president of an Inc. 500 franchise system and a multi-brand franchisee himself, Jon is an expert in non-food franchise industries. At FBC, he educates clients and introduces them to franchising investment opportunities. 
 

What You’ll Learn

Investing opportunities in the franchise industry

Rise of non-food and non-retail franchises

Franchisee VS franchisor level of investment 

Challenges in franchise investing

Breakdown

[00:39] Getting to know Jon Ostenson

[01:47] Why Jon got into private equity

[02:48] Common mistake by PE firms and portfolio companies

[05:03] Reasons to invest in the franchise industry

[08:46] Industry and market trends in franchising 

[10:10] Challenges of investing at the franchise level 

[11:35] Convincing LPs to invest in franchise businesses

[12:53] Advice to PE firms about niche specialization

[14:35] Notable attributes of top-performing individuals

[16:37] Jon’s learning resources

[19:38] Employee retention and succession planning 

[20:47] Jon’s advice to his 20-year-old self


Resources

Jon’s LinkedIn

FranBridge Consulting Website
 

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