Jonathan Maxim: How to Scale Your App Users and Attract Investors

Jonathan Maxim is the founder of Viral App Launch, where he helps tech startups and app founders scale to 10,000+ users and prepare for investor growth. Since 2016, Jonathan has worked with over 150 apps, specializing in user acquisition, monetization, and investor readiness—the core drivers of sustainable startup success.

His proven growth systems have delivered standout results, including leading TikTok's regional launches with 22,250 new users per month across the UK, USA, and Brazil; optimizing conversion strategy for Universal Music Group to increase annual revenue by $2.2 million; and helping HeyPal scale to one million users in just six months.

Jonathan works closely with both bootstrapped founders seeking smart, efficient growth and funded startups aiming for rapid, profitable scale. His mission is simple: help founders turn promising apps into scalable, revenue-generating businesses investors want to back.

During the show we discuss:

• Why most founders can build an app — but fail to get traction that investors trust
• Why 10,000 users is the statistical proof point that makes startups investable
• The importance of knowing your CAC (Customer Acquisition Cost) and LTV (Lifetime Value)
• How Jonathan split-tested his way to the messaging that converts founders
• Why traction must be measurable, repeatable, and scalable to raise capital
• The difference between building an app… and building an investor-ready business

Resources:
https://www.viralapplaunch.com/
@itsJmaxim on Instagram