Julian on the Radio

Julian Nieh is Julian on the Radio,and traces his radio career that’s from Washington, DC to major markets like Chicago, Seattle, Las Vegas, and the future. He recalls falling into radio through an internship, doing everything from promotions and street stunts to last‑minute board‑opping that led to his first on‑air shifts. Matt and Julian geek out on the magic of 90s radio and MTV, the emotional pull of that era’s music, and the power of creating anticipation and memorable moments for listeners.

Julian reflects on influences like Elliot in the Morning, Donnie Simpson, and his time at B96 Chicago, where supportive local leadership let him take creative risks and win industry awards. The conversation digs into culture vs. corporate realities, the loneliness of modern radio, and why curiosity, empathy, and connection still matter more than polish. Matt & Julien also talked about the shifting impact of social media, podcasting, and sales acumen, and Julian’s search for a role that truly aligns. Check out his demo here.

Also I mentioned that I would suggest a few conferences radio people could check out if they wanted to expand their horizons. I was going to just mention a couple but I forgot about a few of the obvious ones:

Podcast Movement at SXSW: (FREE) Now has a presence there thanks to Bryan Barletta and Tom Webster's direction.

VidCon: Video Creators galore.

Twitchcon: You're gonna love Rotterdam

Social Media Marketing World: You'll learn how to make prettier posts.

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