Katie Robbert on Ideal Customer Profiles, The 5Ps, and more!

In this Marketing Over Coffee:
Learn about the Trust Insights ICP, Google Keep, True Crime, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Since the last interview....

Remodeling the house

Changes in the market from analytics to AI

Working with the 5P Framework

Applying AI with a change management focus

10:26 - Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

The Trust Insights Ideal Customer Profiles (ICP)

It's not enough to create the profile, the model needs to tell you what to do next

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Using the ICP to create an interactive model

Katie will have sessions at MAICON and Marketing Profs B2B

Using Google Keep for wrangling ideas

Smart Speakers in the home

Peloton and Strava updates

You Like it Darker by Stephen King

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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