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Katie Robbert on Marketing Strategy

About this episode

In this Marketing Over Coffee:
Learn About The 5P Framework, User Stories, Competitive Analysis, and More!

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Brought to you by our sponsors: LinkedIn and Bloomreach

What is the 5P Framework?

How to do Requirements Management

Adding in User Stories

8:00 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Competitive Analysis

Closing the loop on the process so you can truly be iterative

18:47  Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We'll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free.

User stories for strategic planning

Seth Godin book giveaway on Threads

Follow John and Katie on LinkedIn

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Katie Robbert on Marketing Strategy

Marketing Over Coffee

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