Katrina VanHuss and Otis Fulton on Social Fundraising and Mining the New Peer-to-Peer Landscape

In this episode, Katrina VanHuss (Founder and CEO) and Otis Fulton (VP for Psychological Strategy) of Turnkey join Rob for an enlightening deep dive on peer-to-peer social fundraising. Not only do they have vast experience working with the largest nonprofits in the US, but they also apply psychology to fundraising and donor behavior resulting in significant thought leadership in this space. Katrina and Otis discuss best practices of fundraising with social media, the "Trifecta of Satisfaction," why you are most likely rewarding your volunteers wrong, and how to maximize peer-to-peer giving for any organization.

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