Klaviyo Data Science Podcast EP 18 | Sparking User Creativity with Showcase

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Fuel for the Creative Fire

It’s no secret: being creative is hard. Creativity requires time and energy, at the bare minimum, and lacking creativity can spiral into writer’s block and other such conditions. That may be okay if you’re just sending out a tweet here or there — but what if your core user base consists of people who need to be creative, day in and day out? The Creative team at Klaviyo recently tackled the problem of helping users get inspired to create content, and I sat down to discuss the thinking that went into the resulting feature, Showcase. You’ll hear about the development process for Showcase, but also about the underlying problems that Showcase is trying to solve and the process of coming up with a solution like Showcase. Specific topics include:

• Using data science to answer questions that seem simple… even when they aren’t
• Ensuring data privacy in solutions that have to scale
• Controversial sandwiches, and why they make great marketing tools

“There are actually a lot of sites where you can subscribe to literally every single email that a company sends out… but you have no sense of: did these emails do well? What about them was good? Is this something I should copy? It’s just throwing out a bunch of data with no context or insight whatsoever.” 
— Charlie Natoli, Senior Data Scientist

See the full episode writeup, including links and who's who, on Medium.