Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

When the data science world changes

When you work in data science, it’s inevitable that the world will change for you. Sometimes it’s due to global events, macroeconomic trends, or sudden shifts in consumer behavior. Other times it’s due to new features added by a commonly-used piece of software. When your lifeblood is data, all of these can be equally shocking and disruptive.

This month, we discuss one of the latter cases: the changes to the world of email marketing data brought about by the iOS 15 privacy updates. We bring on a panel of product managers, data scientists, and software engineers to discuss:

• How one software update can drastically alter your data landscape
• How to do research while the world is changing, and how to test your conclusions while the ground truth is still in flux
• How using different sources of data can help you adapt your product to a new reality

“That was the biggest thing I came out of this with. Being first doesn’t really matter if what you’re delivering isn’t the right solution for your customers”— Nader Fotouhi, Lead Product Manager

Read the full writeup on Medium!