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Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Knowing your customers
Customers are all unique, whether you’re building a data science product or selling an ecommerce product. In an ideal world, we’d be able to think about all of them on a truly one-on-one basis. Most of us can’t keep track of that many people in our brains, though, which is where the topic of today’s episode comes in: what is the best way to summarize an entire population of customers into a number of groups that is small enough to intuit but fine-grained enough to actually be useful in practice?
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For the full show notes, including resources mentioned in the episode and who's who, see the Medium writeup.
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Klaviyo Data Science Podcast

Klaviyo Data Science Podcast

Klaviyo Data Science Podcast