La Ligne CEO Molly Howard on building a 'healthy, profitable, sustainable business'

In 2016, Molly Howard, Valerie Macaulay and Meredith Melling launched the fashion brand La Ligne determined to do fashion and business differently.  For their part, Macaulay and Melling had been Vogue editors for years and had grown tired of brands "that felt like they had to reinvent themselves season after season," according to Howard. Meanwhile, Howard had spent a couple of years working long hours in investment banking for Credit Suisse. At the time, she'd decided that, when her time came to run a company, she'd give everyone a voice by doing away with traditional hierarchies. What's more, she'd start the workday at 10 a.m.  Now CEO of La Ligne, Howard’s made good on those promises, she said on the latest episode of the Glossy Podcast. And Macaulay and Melling have successfully disrupted the fashion system by fulfilling their desire for a "timeless, democratic" brand. La Ligne’s pieces center on the classic stripe pattern, yet the brand offers plenty of versatility — it even sells denim.   Howard, Macaulay and Melling were first introduced after a common acquaintance noticed that they were all consulting brands but in very different ways: Howard was offering business assistance, while Macaulay and Melling were supporting creative teams. Since coming together to launch La Ligne, their complementing strengths have served the business well. For one, the brand just launched its fifth retail location, in Marin County, California, plus it’s currently expanding internationally. And, it’s worth noting, its styles were “Anna Wintour’s preferred Covid attire,” said Howard, referencing images of the Vogue editor during lockdown.