
LaMotte Company Sets the Record Straight - Rudy talking with Jonathan Banish
About this episode
Everything You Think You Know About Water Testing Is Changing - Wait until you hear about the drones...
Water testing isn't just about getting numbers.
It's about making better decisions.
This week on Floc-It Friday, Rudy Stankowitz sits down with Jonathan Banish, Director of Software at LaMotte, for an inside look at how modern water analysis has evolved from simple test kits into powerful business management tools.
The conversation goes far beyond the Spin Touch photometer. Rudy and Jonathan explore why software has become just as important as chemistry, how accurate testing saves money by preventing unnecessary chemical use, and why tracking water history may be one of the most valuable assets a pool professional can have.
They also discuss customer management, business efficiency, NSF certification, responsible chemical dosing, and where water testing technology may be headed in the future—including a few laughs about drones, superheroes, peanut butter sandwiches, and even Area 51.
Whether you're a one-pole operation or managing hundreds of pools, this episode offers a fascinating look at how technology is reshaping the pool industry.
In This Episode
- Why accurate water testing matters more than ever
- How software has transformed pool service
- The business value of water test history
- Why precision saves chemicals—and money
- Understanding WaterLink Pro
- CRM features built specifically for pool professionals
- Route scheduling and customer management
- Homeowner integration with WaterLink Home
- Preventing customers from shopping elsewhere
- Why water chemistry should be viewed as an ecosystem
- The importance of NSF-certified testing equipment
- Spin Touch accuracy and testing ranges
- Responsible chemical dosing
- How technology improves customer confidence
- The future of automated water testing
- Product development driven by customer feedback
Key Takeaway
The best pool professionals don't just test water.
They collect information.
They recognize patterns.
They document history.
And they use technology to make smarter decisions that improve water quality, reduce chemical costs, and deliver a better experience for every customer.
The future of pool care isn't simply better chemistry.
It's better information.
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