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About this episode
In this Marketing Over Coffee:
Learn about treating AI like workers, outcomes over use cases, agentic, and more!!
Talking with Lauren, the CMO of Asymbl at Salesforce Connections
Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years.
Workforce Orchestration - thinking about AI as a worker
Helping clients get started with AI and Salesforce
Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro
Rosa the Recruiting Agent
Shifting the mindset so it's not about use cases, it's about outcomes
Headless still takes advantage of the enterprise trust layer and all the data
Get Rella for social media management, free 14 day trial and get 10% off with code MOC
The Mulesoft Agentic Fabric
Nailed recco with Play Bigger!
Connect with Lauren on LinkedIn
Ask for more at Analytics for Marketers!
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters
Get every episode summarized
Each time Marketing Over Coffee publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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