Lead Generation: Qualifying Open House Visitors as Potential Buyers and Sellers (also Navigating Dialogue Post NAR Settlement)

In this scenario, you are the listing agent interacting with potential buyers and sellers at an open house. You aim to gather information about their real estate needs while representing the seller’s interests. If the visitor shows interest in working with you, an appointment to discuss representation and agreements would be necessary.

Requirements

• Download A PDF of this Conversation
• Clear explanation of agency relationships
• Active listening and empathy
• Building rapport without pressuring visitors
• Knowledge of local market and property-specific details

The intention is to engage open house visitors, provide them with relevant information, ensure they understand the representation structure, and encourage them to set up an appointment for further discussion if they’re interested in working with you.

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This content is for educational purposes only and does not guarantee specific outcomes. Always follow all federal and state Do Not Call rules. Check the Do Not Call Registry and your local guidelines before making outreach calls. We also recommend seeking guidance from your broker and advisors.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently of any real estate brokerage. The goal is to provide you with what we believe are valuable insights, practical tools, and actionable information to help you grow your practice.

Results may vary.

Music by Coma-Media from Pi...