Lessons From Lithia And Beyond: The Habits Driving A Successful Dealer Group With Happy Employees | Michael Speigl, Dealer Principal of WE Auto

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Michael Speigl, Dealer Principal of We Auto, a Michigan-based dealer group. We discuss the lessons he learned from working for Lithia and how they shaped his own dealerships, why he’s investing over $250K in company culture, and the phone call that changed his family’s life forever, along with much more. This episode is brought to you by: 1. Phone Ninjas - Is your store missing opportunities before they even hit the lot? Phone Ninjas helps dealers maximize every opportunity with custom scripts and critical coaching on actual customer calls. Get your team certified today and watch your appointment set and show rates double! Visit @ https://www.phoneninjas.com/ to start winning today! 2. CDK Global - our trusted technology partner for car dealers and automakers. CDK doesn’t just deliver top-tier tech solutions; they provide game-changing industry insights. Beyond top-tier tech, their Friction Points Study uncovers what’s slowing car purchases—highlighting how dealers are closing time gaps and why F&I remains crucial. Get the full report at https://www.cdkglobal.com/insights 3. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/ 🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes: Subscribe on Apple: https://carguymedia.com/apple_bites Subscribe on Spotify: https://carguymedia.com/spotify_bites Subscribe on YouTube: https://carguymedia.com/youtube_bites Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 00:32 What was Michael's journey into auto retail like? 04:41 How did Michael transition to becoming a dealer principal? 12:51 What is Michael's mission-driven business approach? 21:30 What are Michael's thoughts on digital retailing and industry trends? 28:49 What is the regional impact of electric vehicles? 29:08 What challenges are associated with selling electric vehicles? 31:43 How does political influence affect the EV market? 34:46 How does Michael ensure service retention and a positive customer experience? 47:25 How does Michael use data analytics in his business strategy? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.