Let's talk about privacy: Balancing reach and accuracy with Covatic

Today’s episode features Sarah Lawson Johnston, Chief Revenue Officer at Covatic, a trailblazer in helping media companies deliver addressable advertising while protecting personal data.

Sarah was part of the early Covatic team that, as far back as 2017, bet on privacy becoming a make-or-break issue in online advertising. Its prescience paid off: Covatic counts Bauer and Comcast among its clients and completed a US$5 million Series A fundraising in May. She was made Chief Revenue Officer of the company in 2023.

 

As the advertising industry scrambles to get to grips with the death of third-party cookies and increasing legislation, Sarah gives us her on-the-ground take on the state of digital privacy.

You can find the full episode and more on our Life in Digital podcast. Visit Covatic to learn more about how you can protect user privacy while maximising addressable reach.